After reaching an agreement with the Attorney General, a New York nursing home chain is prepared to grow throughout the tri-state area. The Brooklyn retirement home chain, Allure Group, came under heavy criticism after purchasing a retirement home and assisted living facility for New Yorkers living with HIV/AIDS and then subsequently selling the properties to luxury developers. After Allure’s growth plans were halted by a state investigation into the matter, Allure seems poised to rapidly expand – with the purchase of Greater Harlem Nursing first on its list.
Allure was started in 2010 by Marvin Rubin and Joel Landau when they purchased the vacant Victory Memorial Hospital in Bay Ridge for $20 million, according to Crain’s New York. The pair changed the name to Hamilton Park Nursing and Rehabilitation Center, a successful purchase for the pair that led to buying four more nursing homes in Brooklyn. Allure’s assisted living facilities now have a revenue stream of almost $200 million a year. Continue reading